Canadian Tire will start selling iconic Hudson's Bay blankets, donating proceeds to Indigenous fund

Canadian Tire will start promoting the enduring Hudson's Bay aspect blankets and has pledged to continue a application started by HBC to donate the web proceeds to support Indigenous-led initiatives.

beneath an accelerated partnership between Canadian Tire and the Gord Downie & Chanie Wenjack Fund, the retailer has assured at the least $1 million a yr to aid Oshki Wupoowane, The Blanket Fund.

The funds will be used for grants that support grassroots Indigenous companies and one-time cultural, artistic and educational tasks.

Canadian Tire received HBC's intellectual property, including the enduring Hudson's Bay stripes, past this 12 months for $30 million as part of the wind down of the retailer. The deal did not encompass the company's artwork, artifacts and archives — a few of which should be auctioned off subsequent month.

WATCH | Canadian Tire to buy Hudson's Bay's iconic stripes, logos:

Canadian Tire to buy Hudson's Ba y's iconic stripes, emblems

Canadian Tire is buying Hudson's Bay's iconic stripes, coat of fingers, numerous company names, trademarks and related highbrow property in a $30-million deal, as Hudson's Bay liquidates its stores and winds down operations.

whereas widespread with consumers nowadays, the HBC element blankets have a tricky background on account of their association with the enterprise's colonial past. The blankets were as soon as used as forex to alternate through early European settlers in Canada, however there's oral background that claims they had been used to spread smallpox intentionally to Indigenous communities in the 1700s and 1800s.

The Blanket Fund was launched in 2022 in an effort for fact and reconciliation with an initial $1 million funding from the Hudson's Bay groundwork and a dedication to provide one hundred per cent of the net proceeds from the sale of Hudson's Bay element blankets to the fund.

"we are certainly proud to be the ste wards of HBC's legacy — and as one of the vital nation's longest-standing groups, we don't take the accountability evenly," observed Greg Hicks, President and CEO of Canadian Tire, in an announcement.

"The Hudson's Bay aspect Blanket is a Canadian symbol with a posh historical past, and thru our deepened relationship with [the Gord Downie & Chanie Wenjack Fund], we're committed to making certain its cultural maintenance and significant reconciliation for generations to return."